Personal Branding: 10 Tips to Reflect Yourself Through Services

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Personal Branding: 10 Tips to Reflect Yourself Through Services

by Deepa Singh



‘In today’s world, personal branding is essential for an entrepreneur.’

I received this invaluable advice from a well-wisher when I initially shared my dreams of starting my own venture...

When I began meeting clients to offer my services, their queries made it clear that they were looking for assurance about the quality and reliability of my services.

Eventually, it didn’t take long for me to understand its importance.


Personal Branding Simplified: Show, don't tell.


An individual starts building a personal brand the moment he/she is born. From the beginning, people around us begin to form impressions based on our inherent traits and behaviors.

As we grow, our personality becomes a key aspect of our identity. It shapes how much people trust and rely on us. 

Our unique characteristics such as our strengths, expertise, personal values, motivations, honesty, empathy, and resilience craft our personal brand.

In business, this personal brand extends beyond just who we are as an individual. It starts to influence how our professional services are perceived, and significantly enhance the reputation of what we offer.

It means you are reflecting your persona through your services. It adds a unique dimension to your professional offerings, making them more appealing and trustworthy to others.  

Your audience will navigate towards your service through your personality. Who are you? What do you do? How do you do it?



https://draft.blogger.com/u/1/blog/post/edit/1813487760705936833/3027355867410916762#


10 Tips to Craft a Strong Personal Brand

1. Know yourself 

·       Understand your strengths, values, passions, and skills and showcase them to the world.

·       Know how to utilize them for the best community service.

2. Define your goal

·       What service will you provide and how?

·       Who will benefit from your service?

3. Follow the 3A rule:

1.Assign tasks needed to achieve your goal.

2. Accept the challenges

3. Action to achieve

4. Maintain authenticity

·       Don’t overextend yourself.  It can lead to burnout and stress.

·       Express your true nature to the world. It goes long way.

·       People trust and believe in your reality.

5. Express to Connect with people

Personal branding begins with your family, neighborhood, and community.

·       Get involve in discussions based on ideas.

·       Express your mind openly.

6. Foster positive communication

Building connections alone isn’t sufficient for personal branding. The habit of forgetfulness can make you fade from memory. Keep your communication active.

Engage in positive communication.

·       Initiate conversations

·       Send well-wishes

·       Congratulate on achievements

·       Share your stories to strengthen relationships

7. Expand your network

·       Leverage your existing connections to meet new people and broaden your network.

·       Seek out individuals who share interests and work in your field.

8. Understand the value of your service

Regularly seek feedback by asking two key questions:

·       Is your service valuable to consumers?

·       How much do they benefit from it?

9. Enhance trust and authority

The most valuable aspect of personal branding is trust.

·       Don’t make promises you can’t fulfill.

·       Stay true to your word, as people rely on your dependability.

10. Use Social Media

  • Choose a social media platform, with most visibility of target audience.
  • Place your service logo to recognize your service.
  • Share your expertise and insights through blog posts, articles and videos.

https://prayasdinnovator.blogspot.com/2024/07/must-known-downsides-of-earning-money.html

Share your views in comment section.

Prayas The Pravartan is a beacon of inspiration, offering a spectrum of services including lectures, personal mentorship, public presentations, interactive workshops, and stirring orations. We engage with a wide array of individuals—students seeking direction, educators shaping futures, and professionals nurturing growth. Our mission is to cultivate confidence, foster a positive outlook, refine behavioral interactions, and sharpen communication and interpersonal skills. We also aim to develop leadership acumen and managerial finesse. As passionate champions for the education of underprivileged children and women, we are deeply involved in social awareness campaigns. At Prayas, we embrace the belief that life is a journey of perpetual evolution, each step preparing us for the subsequent pinnacle.

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